Different Channels of Direct Marketing

With reducing time, money and human resources, the need for multiple channels of marketing increases. Customer loyalty crisis gives way to hold onto customers through different methods and procedures. One may wonder why and how can marketing the same audience set pace for a better quality customer acquisition and brand expansion.

In between marketing investments and revenue, there is direct marketing and indirect marketing, and then there is offline and online marketing. With the emergence of digital media, marketers have been able to envelope more forms of marketing in their promotions and branding. Best contact addresses let you try few most effective marketing types and forms. Let us take you through the most important ones in our article:

  • Re-Marketing: Internet Marketing
    Bring visitors back to your products and service advertisements by remarketing them online. Marketers through Google conversion tracking code use cookies collected in the web server to track the web location of the target user, who has visited specific products in their website earlier and re-market their product or service highlighting discounts across every website they visit next.
    Remarketing to YouTube viewers with AdWords video tailored advertisements not only increases scope for organic traffic, but also ROI. Alongside, Companies pay to get advertisements sponsored in specific sections of search engines, commonly known as Pay Per Click Advertising or PPC. Search engine marketing, email marketing, web site marketing and social media marketing pull in referral traffic.
  • Up-sell and Cross-sell with Offline and Online Marketing
    For profit generation, marketers often adopt up-selling and cross-selling procedures. While up-selling refers to selling a better version for the same product, cross-selling means promoting other complementary goods besides the intended one. Both online and offline marketing are good for up-selling and cross-selling. Besides, emails and social media, newspaper advertising and television ads and direct mail marketing (traditional marketing) are in high demand. To know about integrating email marketing with social media marketing, go through our blog with the same title.
  • Inbound and Outbound Marketing
    Inbound marketing as the term sounds, is marketing a brand without reaching out directly to clients. So, having your brand found by customers surfing the internet, through indirect marketing. Search engine optimization replaces PPC in inbound marketing.
    Outbound marketing and direct marketing involve product or service advertisement through cold calling, online and offline newsletters, banner ads, infographics, billboards, telemarketing and mobile marketing as in-game marketing, SMS marketing, location based marketing and online banner marketing.
  • Influencer Marketing and Industrial Marketing
    Both direct and indirect marketing are strengthened by targeting a specific sets of target audience and specific industries. Targeting high-ranking executives brings the need for influencer marketing and cross-industry market approach requires industrial marketing. This requires particular contact details such as target contact name, address, industry type, company size, revenue, email and mailing address, phone and fax numbers and more. These kinds of marketing techniques foster high lead generation and reap in high profits.
  • Personalized marketing: Helping Niche Marketing
    Every customer differs in his or her interest in particular products and services and that is where personalized marketing materializes. Every company likes a product, that seems fit to support their business, to be promoted in a unique way. So, you may have to promote the same product across business verticals in several patterns to meet the interest of the recipient.
    Niche marketing takes place when a particular business firm has been awaiting a specific product or service and no other marketer has been able to offer the same, while you have it ready to be offered.
  • Promotional Marketing through Trade Shows
    Trade shows and events are generally conducted to advertised new products and new upgrades. Most of the time these kinds of events may include contests to offer a prize or coupons for discounted products. Sometimes, the product samples are distributed for trial before being the purchase, so that market penetration becomes more result-driven.
  • Drip Marketing
    Drip marketing involves scheduled emails that “drip” into the target customer inboxes at the scheduled time. This can be used for follow-ups, up-selling and cross-selling too. At times, marketers also schedule phone calls to hold onto customer loyalty for a profitable client relationship.

As information sharing is on the rise to develop awareness among customers across business and industry verticals, correct contact data is in high demand. Email Data Group makes contact discovery services time and cost-effective. So, if this interests you, we are just a call away. Our toll-free number is 1-800-710-4895. You can also drop us an email at info@emaildatagroup.net.


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